Xerox and Lexmark have unveiled a unified suite of retail solutions at NRF 2026: Retail’s Big Show, marking their first joint industry appearance. The newly combined company’s offering signals a new era in retail technology and introduces innovations designed to help brands “See It, Show It, Support It, Scale It.”
The suite of offerings from the newly combined company showcases both vendors: Xerox brings strengths in IT solutions, production print, and digital workflow, while Lexmark adds experience in store operations with devices intentionally engineered for retail, signage solutions, and vision AI. Together, the unified company is delivering end-to-end innovation — from headquarters to supply chain to the sales floor — through complementary capabilities.
“This is an exciting time for clients in the retail industry. We are at NRF to exhibit exactly how broad our newly combined suite of solutions is, delivering measurable impact without added complexity,” stated Jacques-Edouard Gueden, chief revenue officer at Xerox. “Together we provide a single, integrated platform that turns insights into action — improving efficiency, reducing costs, and driving growth with technology that works as hard as retailers do.”
From vision AI and signage solutions to printing and digital campaigns
Through the company’s “See It, Show It, Support It, Scale It” journey, retailers will discover how advanced technologies can help them see what’s happening in their stores and logistics hubs in real time, show their brand at its best, support daily operations, and scale their impact across every channel.
- See It: Vision AI technology gives retailers new ways to monitor store operations and supply chain activity, through real-time dashboards providing visibility into customer flow, associate responsiveness, and logistics.
- Show It: Dynamic signage solutions simplify how promotions are created, published and managed. Automation and instant updates keep messaging fresh and consistent, while vision AI delivers insights into sign engagement.
- Support It: Core business solutions include IT solutions, reliable printers and multifunction products , managed print services, and cloud-based workflow solutions
- Scale It: With digital publishing solutions and production print capabilities, retailers can deliver their messaging anywhere, from in-store signage to large-scale, personalised campaigns. Unified content workflows make it easy to reach customers wherever they are.
