How Sharp is redefining the opportunity for print dealers and managed service providers.
At Sharp Inspire Expo 2026, one message came through loud and clear: Sharp is no longer talking about individual product lines or standalone solutions. Instead, it is positioning itself around a single, unified vision – One Sharp. For dealers and MSPs whose roots are firmly in print, this shift represents a significant commercial opportunity rather than a departure from Sharp’s heritage.
One Sharp brings together print, displays, IT services and digital workplace solutions into a single, cohesive ecosystem. Rather than selling isolated technologies, Sharp and its partners are now equipped to deliver joined-up workplace solutions that respond directly to how customers want to buy today: fewer suppliers built around trusted partnerships, delivering measurable business outcomes.
Print at the centre of a broader proposition
Print remains a cornerstone of Sharp’s strategy, and Inspire Expo showcased the company’s largest and most comprehensive MFP portfolio to date, spanning A3 and A4 devices. New flagship mono and colour ranges deliver enhanced security, improved energy efficiency and the use of recycled materials, aligning with growing customer expectations around sustainability and compliance.
More importantly, these devices are designed for modern workflows. Embedded cloud connectivity, secure print and advanced device management are now standard, ensuring Sharp’s printers act as intelligent endpoints rather than standalone hardware. For dealers, this reinforces print as the entry point to longer-term service and software conversations.
Synappx: extending value beyond the device
Central to Sharp’s One Sharp ecosystem is Synappx, the company’s expanding portfolio of cloud-based software solutions. Synappx Cloud Print continues to evolve as a fully cloud-enabled print management platform, enabling secure printing and scanning without the complexity of traditional on-premise infrastructure.
For dealers and MSPs serving SMBs or hybrid workforces, this creates a simpler deployment model and a clear route to recurring software revenue. Synappx also enables conversations to move beyond cost-per-page and into productivity, security and sustainability.
Sharp is now taking this a step further with Synappx Cloud Capture, an AI-powered document automation solution designed to intelligently extract data from scanned and digital documents. This allows partners to address manual, repetitive processes and integrate documents into downstream workflows such as accounting or ERP systems.
Alongside this, Synappx Manage provides cloud-based remote monitoring and management, allowing partners to manage devices centrally and reduce support costs across fleets and locations.
Supporting growth with SharpOne and PartnerShop
Technology alone is not enough, and Sharp has reinforced its channel-first approach with significant investment in partner platforms. The redesigned SharpOne portal brings sales, marketing, service and enablement resources together in a single, modern environment.
Personalised dashboards, global search, co-branding tools and integrated training are designed to reduce friction and help partners focus on selling and growing. Complementing this is the upgraded PartnerShop, streamlining ordering and transactions to make doing business with Sharp faster and more intuitive.
What One Sharp means for existing dealers
For existing Sharp dealers, One Sharp provides a clear framework to expand without adding unnecessary complexity. Print remains the anchor, but partners can now confidently extend their portfolios to include managed print combined with cloud software, document automation, IT services and digital signage.
All of this sits under one brand, one strategy and one partner model, making it easier to position Sharp as a long-term strategic partner rather than a transactional supplier.
For partners navigating margin pressure and rising customer expectations, this approach enables differentiation, deeper customer engagement and more predictable revenue, while retaining the familiarity and trust built through long-standing print relationships. It also aligns with how customers increasingly view workplace technology as a service.
A compelling opportunity for new partners
For dealers and MSPs not currently working with Sharp, One Sharp represents an attractive opportunity to broaden their offering quickly and credibly. New partners gain access to a mature portfolio that combines hardware, software and services, supported by strong enablement and a clear roadmap.
The bigger picture
Sharp’s message to the channel is clear: print still matters, but it delivers the greatest value when it is part of a wider digital ecosystem. One Sharp brings that ecosystem together, giving dealers and MSPs the tools and support they need to succeed.
