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CompanyPartnershipsRicoh-Brother Strategic Alliance in Canada

Ricoh-Brother Strategic Alliance in Canada

Ricoh Canada Inc. (Ricoh) and Brother International Corporation-Canada (Brother) have entered into a strategic alliance in Canada, expanding an existing partnership in the United States to provide a comprehensive portfolio of complementary print solutions.

Ricoh will offer Brother’s A4 Exclusive series

Under this joint agreement, Ricoh will offer the Brother Exclusive Series to expand its portfolio of A4 office print solutions. With Ricoh’s A4 imaging devices complemented by Brother’s multi- and single-function desktop printers, businesses will now have access to a unified and complete portfolio of print solutions from Ricoh.

Scott Dabice, Vice President, Commercial Strategy and Operations, Ricoh North America, has said:

“Organizations across Canada are reshaping their workplaces to accommodate modern workstyles, and they need flexible print solutions that support distributed teams without adding complexity. By expanding our A4 portfolio to include the Brother Exclusive Series, we’re giving customers more choice, more value, and more ways to build print environments that fit the way people work today. Partnering with Brother augments our ability to deliver scalable, secure, and affordable solutions through a single provider, and we’re excited for the new possibilities we will bring to customers, together.”

Hybrid working requires a broader A4 strategy

According to a Robert Half survey, 53% of employers in Canada offer hybrid work options to those in leadership roles, with an additional third of employers offering hybrid options to all regular employees regardless of seniority. Driven by the rise of hybrid and remote work, businesses need more compact print devices in decentralised setups. Ricoh will add the full Brother Exclusive Series lineup, including models such as the Brother MFC-L6915DW and Brother HL-L6415DW, to complement and expand its A4 portfolio, which includes award winning models like the RICOH IM C320F and RICOH P C375.

Tania Goffredo, Senior Director, Product Planning, Brother International Corporation-Canada, comments:

“Brother is proud to collaborate with Ricoh to bring our Exclusive Series to even more businesses across Canada. This alliance combines Brother’s proven reliability and cost‑effective technology with Ricoh’s deep expertise in workflow optimization. Together, we’re helping organizations of all sizes support hybrid and remote workplaces with compact, high‑performance devices that deliver exceptional productivity and long‑term value.”

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Trish Stevens Head of Content
Trish is the Head of Content for In the Channel Media Group. [email protected]

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