Label specialist Avery has announced several changes to its UK leadership team, as well as a refreshed brand identity.Â
The new brand identity aims to modernise the presentation of the brand across Europe while maintaining its position in the labels market.
In addition, Kristine Humphreys, previously commercial director UK, has taken on the roll of European marketing director and lead marketing for Avery’s core labels business across the region.
Meanwhile Shaun Tidman, previously head of sales UK, has taken on the role of commercial director for the UK and Ireland, with responsibility for commercial performance and strategy.
These promotions follow Sid Pearson, a long-standing Avery employee, taking over responsibility for production and operations at the Raunds, Northamptonshire site earlier this year, having previously been production and ERP manager.
In addition, operations director UK/France Sean Flanagan has retired after spending 27 years with Avery, although he will continue to support selected projects as a consultant.





