Canva, a leading design platform, has announced the acquisition of generative AI company Leonardo.Ai to bolster its visual AI capabilities. The move aims to enhance Canva’s suite of AI products, including Magic Studio, by integrating Leonardo’s state-of-the-art technology and Phoenix foundational model. The acquisition will also support Leonardo’s B2B adoption and user growth while enabling it to continue operating independently. This strategic move underscores Canva’s commitment to lead innovation in the rapidly evolving visual AI ecosystem and further empower professionals to enhance the creative aspects of their work.
- Canva has acquired generative AI platform Leonardo.Ai to enhance their visual AI technology.
- The acquisition aims to further develop AI-powered products like Magic Studio and integrate Leonardo’s technology into Canva’s suite of tools.
- The partnership between Canva and Leonardo.Ai empowers professionals with innovative AI technology.
A New Journey Begins: Canva Acquires Leonardo
Canva has recently announced that they are further expanding their AI capabilities by acquiring the generative AI platform, Leonardo. Canva is aiming at accelerating their mission of empowering the world to design, currently supporting more than 190 million users across the globe, but they believe they are only 1% of the way there. With this acquisition, they hope to unlock new horizons in the field of visual AI.
Building Upon AI Foundations
Canva’s journey into the realm of artificial intelligence began with the launch of their Background Remover tool in 2019. This commitment was furthered by acquiring visual AI company Kaleido in 2021, and introducing their Text to Image tool in 2022. Their full suite of AI-powered products, Magic Studio, launched in 2023 and has since been used over 7 billion times. With the addition of Leonardo, Canva aims to lead innovation in the ever-evolving design and visual AI ecosystem.
Leonardo has made a name for itself in a short span of time, with impressive innovation in the field of AI-generated photos, graphics and videos. More than 19 million people use their products, just two years after launching.
Integration and Growth
Canva has plans to supercharge Leonardo’s platform and user growth, and integrate Leonardo’s leading technology and their Phoenix foundational model into their existing suite of Magic Studio products. This will include their AI image and video generator, Magic Media.
AI in Visual Communication
According to Canva’s recent Visual Economy Report, the need for effective, efficient, and compelling visual communication has surged dramatically. Their Marketing & AI Report shows that AI is playing an increasingly important role in elevating productivity and creativity at work. With the acceleration of Leonardo’s world-class AI technology and its integration into Canva, professionals can push the boundaries on the creative and strategic aspects of their work, leading to faster, more innovative and compelling visual communication.
Final Thoughts
This acquisition signals an exciting future for both Canva and Leonardo, and for the entire field of generative AI. With Leonardo’s ethos of democratising AI by supercharging human creativity aligning perfectly with Canva’s mission, culture and values, we can look forward to new levels of creativity and design in the generative AI space. This is not just a win for Canva and Leonardo, but for visual communication as a whole.
FAQ
Q: What is Canva’s mission?
A: Canva’s mission is to empower everyone to design.
Q: What is the significance of the acquisition of Leonardo.Ai by Canva?
A: The acquisition of Leonardo.Ai by Canva will bolster Canva’s ability to enhance its suite of AI products and invest in continued research and innovation in the visual AI space.
Q: How many users does Leonardo.Ai currently have?
A: Leonardo.Ai currently has more than 19 million users just two years after launching.
Q: What are some features of Leonardo’s AI models?
A: Leonardo’s AI models can generate stunning images in various styles, ranging from hyper-realistic photos to character portraits, anime, painterly styles, and more. It also offers an AI video generation tool for creating animated illustrations and storytelling sequences.
Q: How will the partnership between Canva and Leonardo.Ai benefit users?
A: The partnership aims to empower professionals to enhance their creativity and productivity by leveraging cutting-edge AI technology for visual communication, enabling faster, more innovative, and compelling content creation.
Q: Will Canva user content be shared with Leonardo.Ai?
A: No Canva user content will be shared with Leonardo unless Canva users have expressly opted-in to do so. The focus is on integrating Leonardo’s foundational models into Canva products over time.
