Craig Gunckel, Chief Executive Officer of the Office Depot Group, headquartered in Florida, last week took to social media to announce:
“We have a new name! Office Depot Group. We are no longer The ODP Group. And our distribution business, previously ODP Business Solutions, is now Office Depot Business. It’s the same Office Depot you already know from our stores — now the name behind everything we do.”
Gunckel announces that the decision represents much more than a simple name change, stating:
“Office Depot is a brand with more than 40 years of history behind it — the kind of recognition that can’t be built overnight, only earned over decades by showing up for our customers, our partners and the communities we serve. As we continue rebuilding this business for the future, we believe returning to that legacy will have a tremendous, positive impact — for our co-workers, our customers and everyone who has relied on Office Depot for a generation. You’ll start seeing the new name reflected across our website, communications and social channels in the coming weeks. Same mission. Same team. A name you already know, trust and love.”
The decision to return the company branding back to its roots has been met with positivity. Well-known and trusted names should be protected.
Familiarity sometimes breeds comfort.
