There is fast-growing demand for AI-powered print infrastructure, software, and workflow solutions, which presents a significant market opportunity, according to Quocirca’s AI Vendor Landscape Study 2025.
Quocirca’s research shows that 64% of organisations plan to increase AI investment over the coming year. Within the MPS market, 73% of organisations say it is very or fairly important that providers introduce innovative AI-powered approaches to print.
“Vendors are rapidly developing and bringing to market AI-powered solutions, drawing on data expertise and enhancing workflow and service offerings,” said Quocirca CEO Louella Fernandes. “As the market quickly evolves, they will need to ensure they are also building an AI partnership ecosystem, both by engaging with AI experts and by supporting the channel to develop AI confidence in customer engagements.”
To capitalise on this opportunity, vendors must integrate AI to enhance existing offerings and build new areas of competence. Quocirca’s study found that leaders are demonstrating a strategic approach to AI, integrating it across multiple applications including:
- AI-driven IDP: Intelligent Document Processing (IDP) capabilities automate the extraction, classification and analysis of data from various document types, such as invoices, contracts and forms. Leveraging AI and machine learning (ML) techniques, including natural language processing and computer vision, it accurately understands document content, regardless of format or structure
- Advanced analytics and automation: Leaders are offering significant productivity and efficiency gains for customers via AI and ML applied across MPS deployments through device optimisation, and within business process automation – including for hyper-personalised printing – and workflow solutions
- Device and document-level security: There is considerable innovation and investment in this area, from AI/ML-driven device capabilities to AI-enabled content security and AI-powered fleet security. Indeed, 62% of IT decision-makers recognise that AI advances also create security risks, and 83% think its important vendors us AI/ML to identify security threats and attacks, making this an important area for vendors to demonstrate competency
- Sustainability: From using AI in product design and supply chain management, to integrating it in print optimisation solutions, vendors are drawing on its potential to enhance sustainability throughout the print lifecycle. This is important to buyers, especially those with strong corporate sustainability strategies, among whom 83% believe AI is an important tool for addressing sustainability issues
- Device maintenance and servicing: AI is well-established in predictive maintenance, with innovators now introducing augmented reality and GenAI solutions to support on-site and remote customer support.
Independent software vendors are also incorporating AI capabilities within IDP solutions and developing innovations such as content-aware printing, sensitive data identification, and GenAI-powered documents summaries.
Hyperscaler cloud platforms are also entering the IDP space, refining their AI/ML capabilities for document processing tasks from OCR, NLP and data extraction to document classification. This offers opportunities for smaller players to layer solutions onto these services.