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CompanyCompany NewsSharp Europe Unveils 'One Sharp' Unified Brand Proposition

Sharp Europe Unveils ‘One Sharp’ Unified Brand Proposition

Sharp Europe has launched its ‘One Sharp’ unified brand proposition, marking a new era of client centric IT Services, Managed Print, Audio Visual and Workplace Design solutions.

The solutions are supported by a comprehensive portfolio of offerings across AI, Business Applications, Cyber Security and Digital Transformation programmes, strengthened by the integration of leading managed services provider ITpoint and Apsia, an expert in cloud Business Applications integration.

The launch welcomes Sharp Display Solutions Europe (SDSE) into the Sharp Electronics Europe portfolio, enabling the Sharp brand to go-to-market with a vibrant and hyper-connected technology proposition.

Commenting on Sharp’s Digital Experience proposition, Joe Tomota, President at Sharp Europe, stated, “We know our brand has huge affinity with people and businesses around the world. This business consolidation and brand repositioning is emblematic of where we’re going next. Bringing together Sharp’s expertise in IT services, document and printing services, audio visual technology, and workplace solutions under a single, cohesive identity.” He continued:

“With decades of expertise in delivering innovative audio visual products and solutions across a range of industries, we now have an opportunity to shape the wider digital landscape. Our world is only becoming more visual and more sensorial, and we must respond to that. As Sharp Europe unifies Sharp’s Display Solutions under one brand, we’re powering up a future in which technology, creativity, and collaboration unite to help our clients truly thrive.” 

Stuart Sykes, Chief Executive Officer of Sharp UK, remarked:

“Our mission is to serve as a strategic Technology Partner to our clients, regardless of their size, scale, or industry. This brand repositioning and business consolidation reinforces our leadership in the UK technology market but also acts as a powerful catalyst, empowering our expert teams to connect people and technology more effectively than ever before through our comprehensive B2B solution offering.”

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Trish Stevens Head of Content
Trish is the Head of Content for In the Channel Media Group as well as being Guest Editor of UC Advanced Magazine.

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