Vasion has appointed Cindy White as Chief Marketing Officer, effective since October 2025.
Vasion is capitalising on the trend of organisations transitioning to the cloud, and redefining what is possible in the print and process automation landscape. Vasion has given thousands of global customers the ability to start with intelligent print and move to print intelligence already, removing friction, cost, and risk from critical print environments, and enabling them to move faster with secure, cloud-native, AI-based solutions.
“Cindy’s global expertise and proven ability to scale marketing organizations across both direct and partner-driven go-to-markets will be instrumental as Vasion continues to expand its leadership in Intelligent Print Automation,” said Ryan Wedig, CEO and Co-Founder of Vasion. “Her track record with publicly traded technology innovators and her deep understanding of how to build brands that drive measurable growth make her a tremendous addition to our leadership team.”
White brings more than 25 years of experience leading high performance marketing teams at global technology companies including Microsoft, FICO, and Mitek Systems. Her work has spanned the transformation of SaaS, cybersecurity, and automation markets, helping enterprises and channel partners worldwide achieve business impact through digital innovation.
“I’m incredibly impressed by Vasion’s vision and momentum,” said White. “Digital is the great equalizer, and Vasion is showing how intelligent innovation can remove barriers and make transformation possible for every organization, regardless of size or resources. I’m excited for what’s next and ready to lead in a moment when marketing plays a more connected and decisive role in driving growth.”
Formerly known as PrinterLogic, Vasion has evolved into a platform company driving the modernisation of print and process automation across industries. The company’s solutions eliminate legacy infrastructure, simplify IT management, and unlock new value through intelligent automation.
