Jarltech’s Transformation in 2024: Leading the PoS and Data Capture Industry

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It has been a transformative year for Jarltech, with a restructured business model improving customer experiences, helping the business to capitalise on demand for certain products in the advanced data capture and point of sale solutions sectors.

As demand for point-of-sale (PoS) and auto-ID hardware continues to grow in a range of industries with businesses looking for solutions to provide more functionality than they ever have before, it is a key time for distributors that serve the sector. 

One such distributor is Jarltech, an established name with a diverse range of products from well-known brands such as Zebra, Samsung and Datalogic in its inventory. The company, aware of the opportunities that increased demand provides, has taken bold steps to ensure that it remains at the forefront of the sector and can provide customers with what they need.

Peter Holland, regional sales manager Northern Europe at Jarltech, explains that 2024 has been a transformative year for the company. “Jarltech has restructured its business model, refined its strategic approach, and adopted best practices across operations,” he says. “These efforts have led to marked improvements in efficiency, market reach and employee satisfaction, all contributing to an enhanced customer experience.”

As Jarltech has sought to improve its operations, harnessing the power of artificial intelligence (AI) has been important in this. “AI is playing a crucial role across Jarltech’s operations, from optimising supply chain management to enriching customer interactions,” Peter says. “AI-driven analytics provide insights into market trends and customer preferences, resulting in more informed decision-making and better
service delivery.”

Market buoyancy 

While the restructuring and refined strategic approach have helped, Jarltech has also been buoyed by certain trends in the market in the past 12 months.

“In 2024, there has been a surge in demand for advanced data capture and PoS solutions,” says Peter. “Key trends include the integration of AI and IoT to elevate functionality and user experience. 

“Leading products for Jarltech include the Zebra DS55 Series scanners and the Panasonic TOUGHBOOK G2, which have both been recognised for their high performance and reliability.”

Peter adds that he has noticed that end customers’ demands changing for what they want in their products. “End customers increasingly seek products that provide enhanced connectivity, user-friendliness and seamless integration with other systems,” he says. “There’s a growing demand for solutions that deliver real-time data and insights, enabling more informed business decisions.”

The surge in demand has been indicative of the health of the channel in general during 2024, Peter adds. “The channel has experienced robust growth, fuelled by the demand for digital transformation across industries,” he says. “There has been a distinct shift toward more integrated, automated solutions, focusing on operational efficiency and an improved customer experience.”

Staying ahead of the curve

But while the channel has fared well in 2024, it has nonetheless been competitive, and Peter says that Jarltech has been proactive in its efforts to stay ahead of the competition.

“Jarltech stays ahead by continuously investing in its partner ecosystem, allowing close monitoring of market trends and customer feedback,” says Peter. “The company collaborates with leading technology vendors to integrate the latest innovations into its product portfolio and maintain high stock levels to meet market demand efficiently.”

Peter adds that it is Jarltech’s commitment to exceptional customer experience and quality partnerships sets the company apart from the competition. “With an extensive network and strong manufacturer relationships, the company offers a broad range of cutting-edge solutions and tailors services to the specific needs of its customers,” he says.

This is backed up by a commitment from all at Jarltech to continually seek to improve their service to customers. “Jarltech is enhancing its customer service by implementing advanced customer relationship management processes and offering more personalised support,” says Peter. “The company is also expanding its training programs to ensure that its staff are well-equipped to assist customers with their specific needs.”

Looking to the future 

As 2024 draws to a close, Peter is looking to the future and is confident about what 2025 may bring for Jarltech and the wider channel.

“In 2025, the DC/PoS channel in the UK is likely to see continued growth, driven by digital payment advancements and increasing AI and IoT adoption,” he says. “There will be a heightened emphasis on security and seamless integration across platforms.”

He adds that Jarltech is aiming to strengthen its position in the UK market by expanding its product portfolio and service offerings in the coming months. “The company is dedicated to building long-term relationships with customers and partners, fostering innovation throughout the value chain to meet the evolving needs of the market, particularly within its partner network,” he says.

With the changes made in the business over the past year starting to reap rewards, Jarltech is set for a positive 2025 – and so are its partners and customers.