Epson has expanded its ColorWorks range with new CW-D3800e desktop colour label printer, which aims to lower the barrier to on-demand colour labelling for small retail, e-commerce and healthcare applications.
Colour labelling is becoming increasingly popular across a range of sectors, from e-commerce retailers looking to make products stand out to healthcare organisations using it to help warnings or ingredients stand out.
However, for small businesses, including those working in homes, colour labelling, while desired, is often out of reach in terms of expense and technical know-how required. In retail and e-commerce especially, this can leave small businesses at a disadvantage in an increasingly competitive marketplace.
But Epson has seen this growing demand and in response has launched its ColorWorks CW-D3800e, a new desktop colour label printer designed to make high-quality, on-demand colour labelling more accessible to a broader range of businesses.
Available from this month in EMEA, the CW-D3800e offers a cost-effective, easy-to-use solution for customers that require professional colour labels without the need for higher-specification, higher-volume systems. The CW-D3800e is designed for small businesses, home e-commerce operations, retailers, pharmacies and health retailers, offering a simplified entry point into Epson’s ColorWorks range.
Using dye-based ink technology, the printer produces vibrant colours with rich black tones, particularly on glossy media, making it ideal for short-run, on-demand labelling for product and promotional items; pharmacy and healthcare labelling, shelf-edge and price labelling and personalised packaging and gift labelling.
Simplicity and efficiency
ColorWorks on-demand labelling enables businesses to move away from pre-printed labels, reducing waste while improving flexibility and responsiveness. Designed for simplicity, flexibility and integration, the CW-D3800e has been developed with a strong focus on ease of use, enabling businesses to produce high-quality attractive labels without specialist knowledge.
“Retailers and small businesses are increasingly looking for ways to add flexibility and visual impact to their operations without adding complexity,” says Jacob Kallergis, Epson Europe.
“With the CW-D3800e, we’re lowering the barrier to entry for on-demand colour labelling. By combining vibrant dye-based output with a simple, accessible design, we’re enabling businesses to produce professional-quality labels in-store or on demand, whether for packaging, promotions or customer-facing applications, while keeping costs and operational effort low.”
Key features
Key features of the CW-D3800e include:
🧿 Simple setup and operation, with all functions accessible from the front of the device
🧿 Automatic print quality optimisation, including auto head maintenance
🧿 Compact footprint, aligned with the proven C4000 design, ideal for space-constrained environments
🧿 Easy maintenance tools, including remote configuration, monitoring and management.
The printer has been designed for easy integration into existing retail, logistics and healthcare workflows with capabilities including native support for leading labelling software including BarTender, Loftware Cloud and Teklynx Codesoft, SDK for iOS, Android and web applications and compatibility with SAP environments, ESC/Label and ZPLII emulation. n
Technical specifications
At-a-glance technical specifications for the CW-D3800e:
🧿 Print technology: Inkjet (dye-based)
🧿 Print resolution: Up to 600 x 1200dpi
🧿 Ink system: Dye-based ink, individual cartridges (CMYK)
🧿 Media support: Optimised for glossy label media
🧿 Print capability: On-demand printing from single labels to short production runs
🧿 Connectivity: USB as standard; optional Wi-Fi via dongle
🧿 Platform compatibility: Windows, Mac and Linux drivers
🧿 SDK support: iOS, Android and web applications
🧿 Integration: SAP support, ESC/Label, ZPLII emulation
🧿 Native driver compatibility: BarTender, Loftware Cloud, Teklynx Codesoft
🧿 Maintenance: auto head maintenance and print quality adjustment🧿 Form factor: Compact desktop design (aligned with C4000 footprint)
