Canon has appinted Xander Groenewegen to Senior Director of Integrated Printing & Services Group (IPSG) for the Canon Central & East Region (CCE).
Wilbert Verheijen, Managing Director of Central and East Region for Canon EMEA, comments:
“With the increasing interconnectedness of printing, document, and information processes, Xander’s experience in international service is a driving force for the further development of the region.”
Based in Vienna, he will be responsible for the strategic management of printing, document, and information management solutions in 26 countries. International companies will benefit from uniform standards, cross-border services, and the proven combination of centralised management and local implementation expertise.
Extensive Experience
Xander Groenewegen has many years of international experience in sales, services, and customer management, having held numerous leadership positions at the national and EMEA levels over the past three decades. Since joining Canon in 1999, he has worked in a variety of national and international roles. He began his career as an Account Manager at Canon Netherlands. In the following years, he assumed various leadership roles in direct and indirect sales as well as in international service.
His positions include European Vice President of Workspace and Partner Sales and a leadership role in Canon Global Services in London, responsible for the entire EMEA region. Most recently, Groenewegen led Canon Germany as Head of IPSG, overseeing sales, marketing, and service.
One Contact Point, Consistent Service
Centralising contact points allows new solutions to be rolled out more easily internationally, and greater transparency can be achieved regarding costs, systems, and performance data.
“Especially in an era of hybrid work models, companies need service concepts that function across national borders while remaining close to the customer. They must be able to operate in the cloud, in hybrid environments, and locally. This is precisely where our strength lies: We simplify processes, increase productivity, and create sustainable improvements for international organizations ,” says Xander Groenewegen, Senior Director of the Integrated Printing & Services Group.
Vienna: Hub for international customers
With the new Canon Central & East Region, Canon consolidates the management of 26 countries in Central and Eastern Europe, the Caucasus, Central Asia, and the Eastern Mediterranean.
This creates a central point of access for international companies to solutions and services in 26 markets.
Xander has commented on social media:
“I am very excited to share that I have started my new challenge per September 1st. A new region, new partners & customers, new team & cultures! Looking forward to grow together.”





