Italian supermarket chain Iperal Supermercati S.p.a. has teamed up with digital solution provider Zebra Technologies Corporation to enhance customer experience and streamline operations. The partnership has led to the introduction of in-store self-scan mobile devices, resulting in improved customer satisfaction and cost optimisation. The self-scanning service is part of Iperal’s commitment to prioritise customers, improve store operations and boost overall customer satisfaction. Currently, nearly 40% of Iperal shops offer this service, with plans to extend it to more locations.
- Italian supermarket Iperal Supermercati S.p.a. has collaborated with Zebra Technologies Corporation to introduce in-store, self-scan mobile devices across nearly 40% of its estate.
- Iperal utilised Zebra’s PS20 Personal Shopper Series terminals and CC6000 Customer Concierge interactive kiosks, managed with Zebra’s VisibilityIQ™ Foresight solution.
- The implementation of this technology has resulted in significant improvements in customer satisfaction, cost optimisation and has reduced the workload of employees, with plans to expand the service to more locations.
Italian Retailer Iperal Supercharges Shopper Experience with Zebra Technologies
In a bid to enhance customer convenience and streamline operations, Italian supermarket chain Iperal Supermercati S.p.a. has partnered with Zebra Technologies Corporation, a leading digital solution provider. The collaboration has resulted in the introduction of in-store, self-scan mobile devices, leading to significant improvements in customer satisfaction and cost optimisation.
Revolutionising the Shopping Experience
Iperal’s move towards self-scanning technology is a response to growing customer demand for a more efficient shopping experience. Claudio Vettore, Iperal’s Systems, Processes and Digital Marketing Director, said,
“Shoppers can get their shopping done faster, and we’ve simplified operations so our employees can focus more on helping customers.”
The self-scanning service is part of Iperal’s commitment to putting customers first, improving store operations and enhancing overall customer satisfaction.
Choosing the Right Technology
With guidance from Zebra Premier Solution Partner, BarWare, Iperal chose Zebra’s PS20 Personal Shopper Series terminals and CC6000 Customer Concierge interactive kiosks. These devices are remotely monitored and managed with Zebra’s VisibilityIQ™ Foresight solution, ensuring constant control of the device fleet.
How It Works
Customers using the PS20 for the first time are asked to register on the interactive kiosk and scan their Iperal card on the CC6000 to unlock their personal shopper device. They then use this device to scan items, which they can place directly into their bags as they shop.
Positive Outcomes
The collaboration with Zebra Technologies has led to a flexible, efficient approach for Iperal’s loyal customers. Enzo Tumminaro, Italy Country Manager, Zebra Technologies, noted that their Modern Store framework can help retailers address challenges around optimising their inventory, elevating customer experiences and improving retail assistant engagement.
Currently, almost 40% of Iperal shops offer the scan-as-you-shop option, and there are plans to introduce this service in five more locations.
Embracing Technology: A Win-Win for Retailers and Customers Alike
In conclusion, the partnership between Iperal and Zebra Technologies is a great example of how embracing technology can significantly enhance the customer experience and streamline operations. The introduction of self-scan mobile devices in Iperal stores has not only met the growing customer demand for a more efficient shopping experience but also optimised costs and reduced the burden on employees. It’s a win-win situation for both the retailer and its customers, and Zebra.
FAQs
Q: Who has Iperal Supermercati S.p.a. partnered with to enhance their customer experience?
A: Iperal Supermercati S.p.a. has partnered with Zebra Technologies Corporation to enhance their customer experience.
Q: What is the result of Iperal’s partnership with Zebra Technologies?
A: The partnership has resulted in the introduction of in-store, self-scan mobile devices, leading to significant improvements in customer satisfaction and cost optimisation.
Q: What technology did Iperal choose to implement in their stores?
A: Iperal chose Zebra’s PS20 Personal Shopper Series terminals and CC6000 Customer Concierge interactive kiosks.
Q: How does the self-scanning service work?
A: Customers using the PS20 for the first time are asked to register on the interactive kiosk and scan their Iperal card on the CC6000 to unlock their personal shopper device. They then use this device to scan items, which they can place directly into their bags as they shop.
Q: What are the outcomes of Iperal’s collaboration with Zebra Technologies?
A: The collaboration has led to a flexible, efficient approach for Iperal’s loyal customers. It has resulted in significant improvements in customer satisfaction, cost optimisation and reduced burdens on employees.
Q: How many Iperal shops currently offer the scan-as-you-shop option?
A: Currently, almost 40% of Iperal shops offer the scan-as-you-shop option.
Q: Are there plans to expand the self-scanning service to more locations?
A: Yes, there are plans to introduce this service in five more locations.
