Today, HP announced the appointment of Neil Sawyer as Senior Vice President and Managing Director for HP EMEA (Europe, Middle East and Africa), leading the company’s business and commercial operations across the region.
Previously Neil led HP’s Northern Europe business and he brings extensive leadership experience across HP’s commercial, category, sales, and channel organisations to his new role. Neil has played a key role in driving the company’s focus on enterprise AI adoption, workforce transformation, infrastructure readiness, and future-of-work solutions across the region.
As Neil steps into this expanded EMEA leadership role, his focus will include:
- helping organisations navigate the next phase of enterprise AI adoption
- balancing infrastructure investment with practical business outcomes
- workforce transformation
- operational readiness, and
- long-term growth across the region.
Related Post: Ruth will report to Neil Sawyer, Senior Vice President and Managing Director for HP’s Northwest Europe Market.
Addition to original post made on 2 June 2026:
Neil Sawyer will be replacing Helena Herrero Starkie, who has decided to retire. Commenting on Helena’s decision, David McQuarrie, Chief Commercial Officer at HP has commented on social media:
“Throughout her tenure, Helena has been a driving force behind HP’s transformation… a fearless truth teller & champion for our customers and partners. I will greatly miss working with her. As we look ahead, I’m pleased to share that Neil Sawyer will lead our combined EMEA organization. Neil brings deep experience, a strong understanding of the region + passion for helping customers & partners succeed. Thank you, Helena, for everything you’ve contributed over the years, and congratulations to both Helena and Neil on what’s next.”
