Brother has expanded its A4 inkjet portfolio with four new printers across its SOHO and SMB ranges, which offer increased performance and faster print speeds and aim to help partners to tap into higher volume demand.
For small businesses, printing can still be a vital part of their day-to-day operations, whether it is for printing information, invoices or documents. But small teams often don’t have internal tech expertise, so want devices – including printers – to be easy to use and maintain.
Brother UK has long known this and its latest launches – four new Business Smart Series models across its SOHO and SMB ranges – are designed for this market.
The new compact A4 all-in-one devices – which complete a major investment in the growth of its professional inkjet portfolio – combine faster print and scan performance, super-high yield consumables and smarter maintenance. This gives partners clear proof points for customers looking to cut print costs, reduce energy usage, and achieve fewer service call outs.
MAXIDRIVE
Both ranges leverage Brother’s patented MAXIDRIVE print head technology to deliver best-in-class print speeds of up to 28 images per minute (ipm), double that of some competitor models of a similar spec, and first-page-out times as quick as 4.5 seconds, twice as fast as similar competing printers. This gives partners a tangible performance advantage to take into customer conversations, particularly where speed and productivity are key purchasing considerations.
MAXIDRIVE print heads are paired with a smarter maintenance system that helps improve reliability and cost-efficiency. The technology monitors ink flow to help prevent ink drying and clogging nozzles, while a smarter cleaning process separates air bubbles from usable ink rather than flushing both out together, helping to reduce ink waste.
The new machines deliver scan speeds of up to 25ipm for single-sided documents and up to 30ipm for double-sided pages, automatically capturing both sides in one pass. Combined with high-yield consumables delivering up to 6,000 black pages and 5,000 colour pages, the range gives resellers a strong productivity and cost-efficiency proposition for customers managing heavier workloads.
The Business Smart X-Series, comprising the MFC-J5115DW and MFC-J5117DW, is designed for mid-sized workplaces with more demanding print requirements, giving resellers greater scope to tailor their proposition around high-volume customer workloads.
Different paper handling capacities and in-box ink yields allow partners to match configurations more closely to individual business requirements. The devices are also available through Brother’s portfolio of managed print services, providing partners with an opportunity to build recurring revenue and extend the customer relationship beyond the initial hardware sale.
Sitting below this is the Business Smart Series which comprises the MFC-J5010DW and MFC-J5110DW for home and small office customers. They are fully compatible with the Brother Connect app, which provides customers with discounted supply offers, printer insights – such as monitoring ink and toner usage – and extended warranty benefits when using Brother Genuine Supplies.
Sustainability
With sustainability a priority for small businesses, Brother has been careful to factor this into the design of the new printers.
For instance, the new models incorporate up to 30% recycled plastic, have achieved Blue Angel certification and are shipped in fully recyclable moulded-pulp packaging, removing the need for expanded polystyrene.
Simple and dependable
The new printers are designed to tap into what customers want, which is simple to use devices. “We know customers increasingly want technology that is simple, dependable and easy to live with,” said Greig Millar, chief revenue officer at Brother UK. “They’re looking for products that fit naturally into the way they work and help them stay productive without demanding constant attention. These latest additions to our inkjet portfolio have been developed with that in mind.
“MAXIDRIVE gives resellers a clear performance story to take to customers, backed by smarter maintenance, high-yield consumables and fast print and scan speeds. Combined with Brother’s MPS and subscription services, the new devices also help partners build trust with customers and ensure they keep coming back.”
Through BrotherZone, partners also have access to product training, sales enablement resources and marketing assets designed to help drive awareness and accelerate early sales momentum.
