Ricoh UK has officially launched the Ricoh Unity Partner Programme, a strategic initiative designed to redefine partner collaboration, enhance both partner and customer experience, and accelerate digital transformation and growth for partners in the UK.
The new programme is structured around four clearly defined levels and recognises partner growth and success: Bronze, Silver, Gold, and Platinum. The levels create a progressive pathway where each stage unlocks increasingly valuable benefits, enhanced support resources, and commercial advantages.
Beyond the traditional levels, Ricoh Unity introduces specialisms across the Ricoh strategic portfolio that acknowledge partners’ depth of expertise across the customer engagement lifecycle:
• Sales = Specialist: Focused on revenue generation and market development
• Sales + Pre-Sales = Expert: Enhanced capability including solution design and consultation
• Sales + Pre-Sales + Technical = Elite: Comprehensive expertise spanning the entire customer journey
This flexible framework rewards not only revenue performance but also technical proficiency, customer commitment, certifications, expertise in the market and brand loyalty. When partners progress through the levels, they gain access to an expanding portfolio of benefits including exclusive partner events, online Partner Portal, collaborative business planning tools, exclusive incentive opportunities, and new automated tools designed to streamline the partner experience.
Additionally, the programme continues the flexibility, agility, and ease of doing business that partners have valued in Ricoh’s existing programmes.
Central to the initiative is the comprehensive Partner Capability Assessment, which evaluates organisations to determine their optimal entry point and future development pathway within the programme. This assessment uniquely recognises both historical financial performance and current capabilities, ensuring partners are positioned for maximum success from day one.
Rowan Jeffreys-Hoar, Director of Partner Channel, Ricoh UK, comments:
“We are delighted to introduce Ricoh Unity to the UK market – a programme designed to strengthen collaboration and drive growth. Unity reflects our belief that sustainable success comes through genuine partnership. By investing in our partners’ capabilities and providing the tools, training, and support they need, we continue to help them succeed and deliver exceptional value to their customers.”
The Ricoh Unity Partner Programme will roll out in phases across different countries throughout the coming months, ensuring implementation meets regional market needs.
