ORdigiNAL Document Automation Solutions BV was launched earlier this year as a subsidiary of its parent company and is now looking to make a difference to a rapidly changing marketplace.
For Dennis Stuivenberg, the launch in January of ORdigiNAL Document Automation Solutions BV as a subsidiary of ORdigiNAL BV was the culmination of five years’ work.
ORdigiNAL Document Automation Solutions was established originally as a division of ORdigiNAL. “ORdigiNAL was predominantly focused on speech automation and PDF (desktop) solutions,” says Dennis. “After building its portfolio of products and services and, most importantly, the team, the logical next step was to become a subsidiary company.
“The driver to this was us being able to serve and support our partners and their end-users better and more efficiently with a more recognisable profile, a more suitable organisational structure, improved focus, working methods and systems.”
Dennis was appointed as managing director of the new subsidiary and was the obvious choice as he had started the division back in 2018. “Of course, managing an organisation is different from a division, but it has been a great journey so far,” he says. “Also, the support of the Shared Service Centre of ORdigiNAL and, most importantly, the people who work with me have made it a smooth ride so far.”
Dennis has vast experience in the printing and capture industry in Europe and the Middle East, having worked in the sector since 2003. “It is great to put all my experience to use in this role,” he says. “Having been in our partners and end users’ position in the past, it helps me to understand their requirements, so we can provide the best possible service to them that fulfills their needs.”
Independent distributor
ORdigiNAL Document Automation Solutions is a 100% independent value-added distributor. “This means we have no share no direct connection, partnership or ownership with a vendor, reseller or service provider in our industry,” he says. “In other words, we do not compete with our reseller partners. That is a very important differentiator for us.
“Next to that we intend to have for every solution an alternative in our portfolio. That way we will always offer a choice to our partners for them to be able to differentiate. Last, but not least, we have a great service offering, including marketing support, lead generation, sales support, pre-sales, technical consultants, project management, installation and implementation services, direct support, helpdesk and training. This means our partners can choose which of our services they use. That way all our partners can offer our entire portfolio, without necessarily having the knowledge and capabilities in-house.”
Dennis adds that the response to ORdigiNAL Document Automation Solutions from existing and new reseller and vendor partners has been “only positive” so far. “Being more recognisable has also opened doors to new customers as well as new doors to existing reseller partners that were focused on another part of the ORdigiNAL portfolio,” he adds.
Making it easy
Part of ORdigiNAL Document Automation Solutions’ offering is Dr Connect, which has been developed with the aim of making it as easy as possible for organisations to rapidly convert documents and forms into formats delivered directly into a business application or document management system. “This enhances existing print and capture solutions to connect Users, Applications and Processes,” adds Dennis.
It also builds on the 2022 acquisition of Connectyx, which specialises in integration software, primarily in the areas of image capture and workflows involving paper. “The acquisition of Connectyx connected us to many new and existing resellers and end users,” explains Dennis. “The acquisition of Connectyx strengthened our position as an end-to-end solution provider for document workflow solutions, connecting people and operations to business applications.
“It also fits perfectly in our portfolio and our vision to always have an alternative (in this case for Dr Connect) for our resellers and their end users, so it’s a great addition to our portfolio of workflow solutions.”
Responding to change
This shows how ORdigiNAL Document Automation Solutions is providing solutions for a constantly changing market and will continue to. While Dennis admits that it might be a cliché to say the answer is to be agile, he says it isn’t wrong. “The most important is staying in contact with our market, the users, resellers and vendors to understand requirements, developments, needs and challenges,” he says.
“Of course, the transition to the cloud is changing a lot, and subscription instead of ownership is changing the way customers look at using their budgets and make choices. Flexibility in a fast-moving world is important. Transition is not a phase anymore; it is the only consistent factor.”
Documents too are changing. “A document is not only a piece of paper anymore, it comes in very many different forms that require different ways to automate,” he says. “Documents are just a carrier of information, data, so processing that is relevant for any organisation. There will be more new developments, processes and standards, but documents, information and data processing will remain very relevant.”
On top of trends
The industry itself is changing, with digitalisation, cloud services and artificial intelligence opening new markets and channels and changing business models from owning to consuming. Over the next couple of years, Dennis believes there will be several other trends characterising the market. “On the business side, we expect a further consolidation among vendors and resellers,” he says.
“On the products and solution side, it is undeniable that the quantity of documents on paper will continue to decrease, as the current and future generations do not print (much) anymore. For now, the fact that people don’t save paper documents anymore, but just print again when needed, may compensate for that partly.
“The awareness of environment, the digitalisation and automation capabilities will further accelerate that transition.”
But with that in mind, Dennis is optimistic about the future for ORdigiNAL Document Automation Solutions. “We are always on the move to keep our offering up to date, to give our partners the portfolio and tools to offer the best solutions to their end users,” he adds. “We do not add products without reason, new solutions always need to add value to our portfolio. Furthermore, we hope to grow as an organisation and further expand into more regions, offering more resellers and users our portfolio of products and services.”