Brother UK has promoted Greig Millar to chief revenue officer and Terry Caulfield to chief commercial officer, as the company establishes new business lines to support its strategic growth plans. Millar will lead the company’s sales team and partner strategy, while Caulfield will focus on driving strategic growth in Brother UK’s target verticals across retail, transport and logistics, and hospitality. The new roles were created to respond to the rapidly evolving print sector faster and with greater precision, giving resellers the comprehensive backing they need to meet the growing demand for print-as-a-service with MPS and take advantage of the excellent opportunities in rapidly growing verticals.
- Brother UK has announced two promotions to its senior leadership team.
- The move comes as the firm establishes new distinct business lines to support its strategic growth plans.
- The new roles were created to respond to the rapidly evolving print sector faster and with greater precision.
Brother UK has recently announced some exciting news. The company has created two new senior leadership positions to support its strategic growth plans and has promoted two experienced individuals to fill these roles. But what does this mean for the future of Brother UK, and how will these changes impact the print sector as a whole? Let’s take a closer look.
Who are the new appointees?
Greig Millar, who has served in various capacities in Brother UK for 20 years, is promoted to chief revenue officer from general manager for sales. Millar will lead Brother’s sales team and partner strategy, thereby establishing deeper relationships with reseller partners to mutually drive managed print services (MPS) sales opportunities. Terry Caulfield, who previously held the general manager position for products and solutions, is appointed chief commercial officer to lead the vendor’s category management and specialist printing solutions (SPS) division. In the role, Caulfield will focus on driving strategic growth in Brother UK’s target verticals across retail, transport and logistics, and hospitality.
Why the need for the new roles?
Managing Director Phil Jones explains that the new roles were created following the retirement of sales and marketing director Andy Forsyth, who had been with the business for 11 years and had a 40-year long career in business technology. The new structure of reporting lines will help Brother UK respond to the rapidly evolving print sector faster and with greater precision. The company wants to give resellers the comprehensive backing they need to meet the growing demand for print-as-a-service with MPS and take advantage of the excellent opportunities in rapidly growing verticals, like transport and logistics, with our specialised high-speed labelling solutions.
“We’re more determined than ever to grow and add value to our partners and end-users”
What are the new appointees’ responsibilities?
Greig Millar will be responsible for leading Brother’s sales team and partner strategy, establishing deeper relationships with reseller partners to mutually drive managed print services (MPS) sales opportunities. Terry Caulfield will focus on driving strategic growth in Brother UK’s target verticals across retail, transport and logistics, and hospitality.
What does the managing director say about the new roles?
Phil Jones, managing director at Brother UK, said: “It’s these priorities that Greig and Terry are focused on delivering. Both are highly experienced with decades of channel experience, and we’re more determined than ever to grow and add value to our partners and end-users.”
Final Thoughts
As the print sector continues to evolve, it’s clear that companies like Brother UK need to be agile and responsive if they want to stay ahead of the curve. The creation of two new senior leadership roles, filled by two experienced individuals, is a smart move that should help the company achieve its strategic growth plans. By focusing on managed print services and targeting specific verticals, Brother UK is positioning itself as a leader in the industry. As a result, reseller partners and end-users alike can look forward to comprehensive support and innovative solutions that meet their evolving needs.
FAQ
Q: Who are the new appointees?
A: Greig Millar and Terry Caulfield have been promoted to the senior leadership team at Brother UK. Millar is the new chief revenue officer, while Caulfield is the new chief commercial officer.
Q: Why were the new roles created?
A: The new roles were created following the retirement of sales and marketing director Andy Forsyth. Brother UK wants to respond to the rapidly evolving print sector faster and with greater precision.
Q: What will Greig Millar be responsible for?
A: Greig Millar will lead Brother’s sales team and partner strategy, thereby establishing deeper relationships with reseller partners to mutually drive managed print services (MPS) sales opportunities.
Q: What will Terry Caulfield be responsible for?
A: Terry Caulfield will focus on driving strategic growth in Brother UK’s target verticals across retail, transport and logistics, and hospitality.
Q: What does the managing director say about the new roles?
A: Phil Jones, managing director at Brother UK, said: “It’s these priorities that Greig and Terry are focused on delivering. Both are highly experienced with decades of channel experience, and we’re more determined than ever to grow and add value to our partners and end-users.”
