WTTB.co.uk (Where The Trade Buys) is a UK-based trade printing company providing high-quality, fast-turnaround printing services. It supports businesses, designers, and resellers with products like flyers, banners, packaging, and signage. WTTB is known for its integration with Canva Print.
With the sun setting on summer, pubs and bars will now be looking towards a boost in what is traditionally a make or break time for them in the run up to Christmas. Thoughts turn to the printing and design requirements for festive menus to party promotions.
Emma Thompson, Marketing Director at WTTB.co.uk, has been looking at some smart Christmas print hacks for hospitality venues that need to rely on their own enterprise and ingenuity to generate revenue over the Christmas period. Emma comments, “The secret lies in easy-to-use design platforms like Canva, who have spotted the rise in its popularity among the hospitality industry and are creating more and more pub, bar and restaurant-friendly templates.”
Emma continues, “The most obvious start point for printed materials is the menu appearance. These aren’t just functional – they’re one of the first touchpoints guests interact with. If you’re reliant on creating your own designs, think about tools like Canva, where operators can choose from hundreds of Christmas-themed menu templates and customise them with their branding, your own seasonal dishes, and drinks specials.”
Such is the popularity of the tool in the hospitality industry, WTTB.co.uk has created its own guide to printing on Canva on its site.
Emma states: “You can create high-quality menus in a range of formats dependent on the style of your venue, from sleek single sheets for easy updates to folded menus for special set dinners. Laminated or wipe-clean finishes, especially during the Christmas rush are durable, stand up well to high volumes of use and can be a Christmas cost saving.”
Emma adds: “Festive cocktails, desserts, or special promotions neatly displayed on table tops and on the bar keep patrons engaged. Pre-designed Canva templates make them very easy to produce, and give professional-looking results. Hospitality teams can create table talkers in minutes, drop in their branding and special offers, and get them printed in small or bulk batches depending on demand. They’re a brilliant way to boost average spend per head during the festive season.”
Be savvy with signage
From welcome signs to wayfinding boards, the right collateral helps guide guests and creates a festive atmosphere. Canva’s drag-and-drop system means venues don’t need a designer to create standout visuals.
Emma says: “The reality of Christmas in hospitality is that we all know the best laid plans can – and will – change. New dishes or ambitious promotions are either a hit and sell out overnight, or are a flop and you need to think of something new. Develop a relationship with your printer that offers same-day or overnight dispatch. Having a great rapport with them could see your job fast-tracked when the pressure’s on. We know hospitality can’t afford to wait, so we’ve developed these Canva integrations to make it simple for businesses to upload designs and order print at speed – even at the last minute.”
She concludes: “Christmas is high-pressure, but it’s also high-reward. Smart, simple print hacks can make the difference between a good season and a great one.”
