Epson UK has introduced a new end-user sales team to streamline its B2B interactions. The team will allow businesses to have a single point of contact for the entire Epson business portfolio, addressing the industry-wide issue of dealing with multiple sales teams and resellers. The team, led by Jason Walcott, is designed to handle all cross-product, cross-channel arrangements, providing businesses with easier access to Epson’s range of commercial and industrial printing solutions, projectors, AR smart glasses, robotics and in-office paper recycling machines.
- Epson UK has introduced a new end-user sales team to provide business customers with a single point of contact for Epson’s entire business portfolio while maintaining its channel-only sales model.
- The new team aims to address the common industry issue where businesses have to engage with multiple sales teams and resellers to access various solutions within the same brand.
- The team, led by Jason Walcott, consists of experienced members from diverse backgrounds to offer end-users a seamless experience in procuring Epson technologies and solutions.
Epson’s New Sales Strategy Solution
Epson’s new sales team has been assembled to tackle streamlining B2B head-on. The team will manage all cross-product, cross-channel arrangements, allowing customers to connect with a single Epson specialist for all their needs. This approach simplifies the process for the customer, letting them tap into Epson’s extensive B2B portfolio, which includes commercial and industrial printing solutions, leading projectors, AR smart glasses, robotics and the in-office paper recycling machine, PaperLab.
The Team
Leading the team is Jason Walcott, who brings a wealth of knowledge from his previous roles at Epson and other global brands. The team also includes industry veterans Dan Bacon, Dave McLuckie, Dominic Kennedy and Eric Hamer. Each member has a unique background and expertise, making them well-equipped to handle a wide range of customer needs.
“Years in the IT industry has taught me that IT vendors will design their business structure around their products, not their customers. But most businesses want solutions, not simply ‘products’, and by providing easier access across Epson’s full range, businesses can enjoy the consistency of Epson’s product quality, user-interface, and sustainability benefits. This new team is also being adopted across other countries in Europe to offer end-users frictionless trade when procuring Epson technologies across different countries.” – Jason Walcott, Corporate End-user Sales Manager
Final Thoughts
Epson’s new sales strategy is a powerful response to an industry-wide problem. By centring the customer in their sales model and simplifying access to their diverse product range, Epson demonstrates an understanding of their clients’ needs and a willingness to adapt to better serve them. This innovative approach not only streamlines the procurement process but also ensures consistent quality and sustainability across Epson’s product range. It will be interesting to see how this model is received and whether other IT vendors will follow suit in the future…
FAQ
Q: What is the purpose of Epson’s new end-user sales team?
A: The new end-user sales team aims to offer business customers a single point of contact for Epson’s entire business portfolio, simplifying the purchasing process for businesses dealing with multiple solutions across just one brand.
Q: What is included in Epson’s B2B portfolio?
A: Epson’s B2B portfolio comprises commercial and industrial printing solutions, market-leading projectors, AR smart glasses, robotics and PaperLab – Epson’s in-office paper recycling machine.
Q: Why did Epson decide to introduce the end-user sales team?
A: Epson introduced the end-user sales team to address the common industry pain point where businesses have to deal with multiple sales teams and resellers to access different solutions from the same brand, streamlining the process for customers.
Q: Who leads Epson’s new corporate end-user sales team?
A: Leading Epson’s new corporate end-user sales team is Jason Walcott, who brings a wealth of knowledge from his background in projection and experience with global brands.
Q: How will the end-user sales team benefit businesses?
A: The end-user sales team will handle all cross-product, cross-channel arrangements, ensuring that business customers only need to liaise with one Epson specialist for all Epson solutions, providing consistency in product quality, user-interface and sustainability benefits.
